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    7-in-1 Beauty Complex | From Within

    Your all-in-one beauty ritual. This targeted blend of Biotin, Hyaluronic Acid, Vitamins C, D3, K2 & more nourishes keratin and collagen for visibly stronger nails, shinier hair, and radiant, hydrated skin.

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Why Is Prime’s Color Changing Foundation the “One” for Mature Skin?

Mimics your true tone.

As you blend, it quickly adapts to your complexion for a perfect shade match. Hides discoloration & tone inconsistencies.

Natural coverage that holds up all day.

Finger-blends in a jiffy. Won’t pill or cling to dry patches even after all-day wear.

The celebrity glow.

Dewy radiance looks like a gentle hydrated sheen. Breathable & buildable -- this formula hydrates and never cakes or creases.

Made for irritation-prone mature skin.

Bisabolol & Niacinamide brighten, soothe, and nourish.

  • Matches Fair to Medium Tones

  • 12-Hour Stay

  • Light-Medium Coverage

  • Natural-Dewy Glow

  • Hypoallergenic

  • Vegan & Cruelty-Free 

    Shade Match So Good You’ll Think It's Magic!

    With Prime's Color Changing Foundation, never buy multiple shades of the same product again.

    • White Cream Glides Over Textured Skin

      Apply to clean, moisturised skin.

      The white cream feels luxe, glides like silk - even if you're plagued by roughness and texture. We got this.

    • Gentle Blending Mixes Pigments

      Witness the transformation.

      As you blend with your fingers or a brush, the microbeads release their encapsulated pigments, which promptly meld together into your exact skin tone.

    • Undetectable As Make-Up

      Once it sets, it feels weightless & stays put all day.

      A single layer unlocks compliments, plus a fresh glow. Two layers blur away persistent imperfections. No touch-ups. You may as well have woken up like this!

      Real Results from Real Women

      Based on an independent consumer study of 10 participants.

      • 90% of users agree that the Prime Color Changing Foundation provides perfect coverage.

      • 95% of users say it doesn't crease or settle into lines, yet effectively blurs texture.

      • 100% of users agree it is ideal for sensitive skin.

      • 100% of users agree the foundation lasts 12+ hours.

        12 Hours of Coverage. 12 Hours of Skincare. Pampers While It Works.

        Prime’s Botanical Complex

        A blend of 4 premium ingredients that work together to brighten discoloration, rejuvenate dry, depleted areas, defend against environmental stressors, and soothe mature skin.

        Jojoba oil + Squalene

        The non-greasy duo replenishes lipids, restores suppleness, and softens fine lines by plumping crepey skin. 

        Niacinamide

        Strengthens your skin’s moisture barrier, helps reverse sallowness (yellow tones), and calms reactiveness. 

        Hypoallergenic

        Dermatologist-approved

        ⭐⭐⭐⭐⭐

        “The tonal coating lasts all day long. I counted 15 hours… And the best bit? When I looked in the mirror I absolutely loved how my skin was. Even better than after immediate application. Did not settle in wrinkles. Natural and suited to my complexion.”

        - Catherine M.

        Your Beauty is Our Duty.

        You deserve to try Prime's Color Changing Foundation with no strings attached.

        And we have full confidence in the technology we’ve used to create the formula.

        Prime Prometics puts you in the limelight. Our mission is to help you enhance your natural beauty, at any age.

        Cosmetics with Heart

        How Your Purchase Makes a Difference

        For every product you purchase, we donate to help a woman thrive.

        Cosmetics with Heart

        How Your Purchase Makes a Difference

        For every product you purchase, we donate to help a woman thrive.

        • Fight Cancer

          Equipping charities that help breast cancer survivors live with dignity.

        • Salute Women On Frontlines

          Expanding our drive to support women on the medical frontline.

        • Stop Misinformation

          Investing in bodies that print accurate information to educate mature women.

        • Commission Research

          Choosing the best talent in R&D to design cosmetics that use science to heal.

          WELCOME TO PRIME PROMETICS

          At Prime Prometics, our mission is to empower women over 50 to embrace their natural beauty and redefine aging on their own terms. We create pro-aging beauty solutions tailored to the unique needs of mature women, using safe and effective ingredients. Through our products and community, we inspire confidence, celebrate individuality, and foster a movement that honors the beauty, wisdom, and strength that come with age.

          OUR PRO-AGING PHILOSOPHY

          For too long, the beauty industry has promoted the “anti-aging” mindset, pressuring women to erase signs of a life well-lived. At Prime Prometics, we take a stand against this narrative. Instead, we celebrate age as a badge of honor and believe beauty isn’t about hiding imperfections but highlighting your uniqueness.

          Our products are thoughtfully designed to meet the specific needs of mature women, enhancing natural beauty while supporting healthy skin and hair. Crafted with kind ingredients, our formulas nourish, protect, and elevate—without harmful ingredients or harsh chemicals.

          OUR STORY

          Prime Prometics was born from a mission of care and empowerment. Originally created to help breast cancer survivors regain their confidence after chemotherapy, our products were designed to restore beauty in moments of hardship. But as our journey unfolded, we saw a greater need - women over 50 were overlooked by an industry obsessed with youth.

          What began as a mission to create healing, hypoallergenic products for cancer survivors evolved into something greater: a commitment to serving all mature women who deserve to feel confident, celebrated, and seen.

          “My father and brother are both oncologists and I’ve witnessed the battle with cancer from the sidelines since early childhood. Witnessing the courage and resilience of chemo warriors sparked a realization: beauty isn’t about vanity—it’s about identity, confidence, and self-expression, so I wanted to create products that acknowledge the strength and fortitude of women who have faced significant life challenges like aging and breast cancer, honoring their journeys,”

          CEO and founder of Prime Prometics, Kaspars Eglitis.

          COSMETICS WITH HEART™

          We recognize that breast cancer impacts not just physical health, but also a woman's confidence, identity, and sense of community. Our commitment is to stand with women affected by breast cancer, providing tangible support that uplifts, empowers, and reminds them that they are never alone.

          JOIN THE PRO-AGE MOVEMENT

          We are more than a beauty brand—we are a movement. Prime Prometics stands for every woman who refuses to let society define her worth by her age. Through our products and community, we embrace beauty and boldly rewrite the narrative of aging.

          We challenge the conventional anti-aging narrative that often pressures women to conceal their true selves in pursuit of youth. Advocating for unhurried, beautiful aging should be the norm, as opposed to the anti-aging trend that’s become the norm these days. We want our wives, mothers, and grandmothers to feel cherished and valued, at every age.

          Frequently asked questions

          How can one color match every complexion?

          The Prime Color Changing Foundation is informed by us extensively studying the skin tones and overall complexion variation in our sprawling community. It covers 80% of our queens and the dynamic needs of their mature skin. 

          White-to-beige, it gives you the freedom to blend more -- if you want a deeper shade and blend less if you are on the paler spectrum - for an unequivocal color match. 

          Across all seasons and settings. 

          No excuses or compromise. 

          Works best for fair to medium skin tones.

          How does this Color Changing Foundation work?

          The Color Changing Foundation uses innovative microbeads to make the magic happen. Here’s how it goes: 

          • The base is luxe & white.The ideal canvas for your blending. 
          • This creamy formula replenishes the lipid reserves of mature, drying skin - ensuring the application is smooth and pilling-free. 
          • The microbeads hold pigments that meld together to mimic the exact shade of your natural skin. 
          • Simply stop once you see a dewy glow -- that looks like your own healthy, flawless skin. 

          Moisturize well. You don’t need to pair a primer with this foundation.

          How long does this foundation last?

          Tester results show this foundation lasts on mature skin for up to 12 hours. No re-application needed.

          Is the Color Changing Foundation suitable for everyday wear?

          Yes. Powered by a cocktail of calming & nourishing ingredients, the Color Changing Foundation is not only fit for everyday use, we’d actively recommend using it. 

          Here are the benefits you’ll enjoy: 

          • Soothed skin. Reduced redness. 
          • Improved resilience 
          • Brightening & reversal of sallowness 
          • A plump wiggle and hydrated feel 
          • Softening of lines and wrinkles 

          Zero cakiness, heaviness, or pore clogging.

          Is the Color Changing Foundation meant for sensitive skin?

          Yes. The Prime Color Changing Foundation is hypoallergenic, dermatologist-approved, and clinically tested for sensitive skin.